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Research papers

Forecasting without data a fool's dream?

This paper reviews many of the problems associated with forecasting in China, discusses alternatives to get round these problems and then reports a case history using a novel approach to forecast sales of a valuable but high cost drug in China.

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Mark Ahn, Colin N. Maitland
November 1, 1996
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Citation

Ahn and Maitland (1996a, November 01). Forecasting without data a fool's dream? . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/forecasting-without-data-a-fool-s-dream-